CZ Celeste Zarling & Co.
Realogics Sotheby’s International Realty
Your Personalized Strategic Selling Plan
Prepared exclusively for Lori Heigert & Ronald Kent Wallace
4930 Dogwood Dr, Everett, WA 98203
You have the market analysis. Let’s review your strategy, timing, and numbers together—addressing your target goals and Fall 2026 plans—so you can make your next move with total confidence.
Strategic Insights
Video Presentation & Market Analysis
Watch Video
Case Study
Case Study: 423 205th St SW #B, Lynnwood, WA 98036
Demonstrating Celeste’s digital launch execution, storytelling video, and campaign methodology.
Your Market Analysis
Verified PDFReview the property-specific market analysis prepared exclusively for 4930 Dogwood Dr, Everett, WA 98203. It analyzes local active competition, recent closed sales, pricing trends, and valuation ranges.
Document
4930 Dogwood Dr Comparative Market Analysis
23 Pages • Prepared by Celeste Zarling
Clear Guidance
Your Questions, Answered
Addressing Lori & Ronald’s specific goals, valuation targets, timing, and strategy.
Pricing is never a single fixed static number—it’s a dynamic strategy. While tax records and raw algorithmic models estimate around $500,000–$562,400 based on standard square footage, our thorough CMA identifies strategic opportunities. During our consultation, we’ll review current active competition, hyper-local buyer momentum, daylight basement potential, and staging enhancements that bridge the gap between baseline valuation and your target goals.
Market Intelligence
What Recent Sales Tell Us About Your Home
An evaluation of the official 23-page Comparative Market Analysis for 4930 Dogwood Dr.
Upper Benchmark
Sales at 3731 Hoyt ($650,000) and 3607 Hoyt ($635,000) prove that 4-bedroom homes with character and daylight basements can capture premium figures in 98203.
Core Baseline
Mid-tier sales between $540,000 and $585,000 represent un-staged or standard condition homes. Professional staging bridges the value gap.
Strategic Goal Alignment
To reach your target goal, our Fall 2026 preparation strategy focuses on key buyer touchpoints: daylight basement, hardwood floors, and park proximity.
5615 S 2nd Avenue, Everett, WA 98203
4 Beds • 2.50 Baths • 2,064 Sq Ft
Active market benchmark. Demonstrates upper pricing tier in 98203 for updated 4-bedroom homes.
3731 Hoyt Avenue, Everett, WA 98203
4 Beds • 1.00 Bath • 2,239 Sq Ft
Closed benchmark near $650K. Matches 4-bed configuration and verified demand for established single-family homes.
3607 Hoyt Avenue, Everett, WA 98203
3 Beds • 1.50 Baths • 2,352 Sq Ft
Closed comparable demonstrating strong valuation support above $630K for classic Everett floor plans with lower-level potential.
4711 Colby Avenue, Everett, WA 98203
4 Beds • 1.75 Baths • 2,036 Sq Ft
Recent closed sale in immediate vicinity on Colby Ave. Establishes core baseline value.
4501 S 4th Avenue, Everett, WA 98203
4 Beds • 1.00 Bath • 2,332 Sq Ft
4-bedroom closed baseline comparable. Highlights the impact of staging and presentation on final sale price.
Review the Complete 23-Page CMA
Explore full tax records, map plots, and individual comparable sheets.
Could First Look Fit Your Timing?
First Look is an optional NWMLS listing stage that allows your home to be marketed for up to 21 days while we prepare for an Active launch. We can discuss whether that early preparation and targeted broker-marketing period makes sense for your goals.
NWMLS Member Transparent Exposure
• Showings and distribution follow your exact instructions.
• Listings are accessible to all NWMLS member brokers and qualified buyers.
• Preserves your official Active days-on-market count while building real demand.
CZ Celeste Zarling & Co.
Realogics Sotheby’s International Realty
STRATEGIC
SELLING PLAN
Lori Heigert & Ronald Kent Wallace
4930 Dogwood Dr, Everett, WA 98203
Fall 2026 Strategic Advisory Edition
Your Plan Is Being Prepared
Your market analysis is ready to review. We’re preparing the remaining recommendations for your personalized selling strategy, timing roadmap, and our upcoming appointment.
Completed: 23-Page Property Market Analysis & Tax Assessment Evaluation ($562,400).
In Progress: Customized Fall 2026 timeline & net proceeds breakdown tailored to $625K targets.
Upcoming: Staging recommendations, lifestyle photo plan, and First Look strategy.
See Your Home Through a Marketing Lens
Every home has a story. Our presentation methodology elevates 4930 Dogwood Dr by highlighting its authentic features to buyers seeking a Pacific Northwest lifestyle near View Ridge Elementary and Alder Park.
1. Highlight Unique Architectural Features
Showcase the 1957 classic hardwood floors, two cozy fireplaces, 2,400 sq ft spacious layout, and versatile daylight basement.
2. Help Buyers Picture the Northwest Lifestyle
Emphasize walking distance to the beach, bordering Alder Park, View Ridge grade school access, and effortless freeway connectivity.
3. Coordinated Presentation & Purposeful Launch
Align professional staging, aerial photography, and targeted digital promotion to maximize qualified buyer interest.
4930 Dogwood Dr, Everett, WA 98203
4 Beds • 2 Baths • 2,400 Sq Ft • Daylight Basement
Methodology
A Thoughtful Plan. A Purposeful Launch.
Clean & Stage
Complimentary cleaning and professional staging to optimize flow, natural light, and buyer emotional connection.
Epic Photography with Aerial
Professional high-definition imagery and aerial drone photography showcasing your home and its Alder Park setting.
Lifestyle Video
A compelling narrative video that captures the lifestyle, beach proximity, and warmth of your home.
Strategic Listing Launch
A coordinated introduction to top brokers, regional buyers, and Sotheby’s International Realty global network.
Digital Marketing Plan
Targeted social media promotion, high-converting digital advertising, and disciplined buyer follow-up.
Proven Execution
Recent Case Study
423 205th St SW #B, Lynnwood, WA 98036
“We don’t just list it, we launch it!”
Staging Gallery
Properties Staged to Sell
Thoughtful staging brings each space into focus, helping buyers envision the possibilities of your home.
Consultation Agenda
What We’ll Review Together
Celeste Zarling
Lifestyle & Real Estate Advisor
Realogics Sotheby’s International Realty
Leadership
Experience Matters. Strategy Matters More.
Your next move deserves thoughtful preparation, strong presentation, and clear guidance. Celeste brings these elements together in a strategy built around your property and your goals.
“If the strategy, timing and numbers make sense, we can discuss moving forward together.”
Let’s Talk About Your Next Move.
We’ll talk through your options and create a clear path forward, at a pace that feels right for Lori & Ronald.
Download Plan Summary Sheet for Lori & Ronald
Save or share a key summary of your personalized strategy with family.